The 19-year deal will bring the venue’s first name change since it opened in 1999. FTX, the cryptocurrency exchange that powers the Blockfolio app, closed the naming rights to the Miami Heat’s arena in late March. The relationship with Lawrence is part of a strategic initiative for the company. Some reports estimate that less than 10% of people in the United States own cryptocurrencies, with lack of knowledge about the space playing a large part in the hesitancy of many to invest. While the awareness of cryptocurrency is at a high, Nader says that it still hasn’t reached mass adoption. ![]() He will also utilize the app to showcase how users can buy, sell and trade cryptocurrency with no fees. ![]() Blockfolio is hoping the partnership with Lawrence will help educate those interested in crypto to become more familiar and comfortable.
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