![]() While Kanye West or Kendrick Lamar seek greatness through purity of vision and depth of self-expression (whatever else you think about My Beautiful Dark Twisted Fantasy and To Pimp a Butterfly, both are rather strange and idiosyncratic slabs of pop music), Cole doubles down on classicism. “Immortal,” the second song on 4 Your Eyez Only, encapsulates his ambitions as he sees them: “To die a young legend or live a life unfulfilled.” Granted, the song’s narrative is more about slinging drugs than laying bars, but it’s hard not to hear it as a statement of purpose, a formal encapsulation of Cole’s focused self-mythologizing.Ĭole deserves credit for seeking immortality the old-fashioned way. ![]() Cole has always shot for the pantheon he wants to make records that will last forever, to be remembered as a visionary genius way ahead of the curve. Some rappers shoot for the charts, but J.
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